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MTN DEW 2021
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Attention Outdoor Enthusiasts
It’s time for outdoor lovers to lace up their hiking boots and pack the binoculars as MTN DEW announces the opening of the MTN DEW Outpost on Saturday, June 4. Over eight decades after the beverage was founded in the hills of Tennessee, MTN DEW takes over the Adventure Center at Doe Mountain – the main entry point to 8,600 acres of rugged mountain wilderness that sits outside the town of Mountain City, Tennessee.

  • The MTN DEW Outpost opens daily June 4-12, 2022, from 8 a.m. Eastern Time until dusk.
  • Daily visitors will receive complimentary mountain passes throughout the duration of the MTN DEW Outpost, which provides access to Doe Mountain, all DEW-sponsored activities and the MTN DEW Outpost Flavor Adventure.
  • Doe Mountain annual pass holders are welcome to visit the MTN Dew Outpost but need to register for all activities on-site.
  • Visitors must be 18 years old or accompanied by a parent or legal guardian.
  • You must present a legal state ID at Check-In in order to receive an 18 years old+ green wristband.

Starting with an flag raising ceremony on opening day, visitors can participate in a range of free outdoor and DEW adventures, including the MTN DEW Outpost Flavor Adventure where consumers can try a variety of never-before-released MTN DEW flavors.

 

Attention Outdoor Enthusiasts
Attention Outdoor Enthusiasts

DEW Nation and members of the local community are invited to attend a flag raising ceremony to celebrate the opening of the MTN DEW Outpost on Saturday, June 4 at  9:30 a.m. Eastern Time. To kick off the 9 days of outdoor exploration, Doe Mountain will host an archery tournament on the brand-new archery course.

For those who wish to journey around the mountain, MTN DEW will host a scavenger hunt each weekend (Saturday and Sunday) providing visitors the chance to win prizes like a limited-edition MTN DEW Outpost bottle of DEW. Only 750 bottles wrapped top-to-bottom in a camouflage label were produced, making these a must-have addition to any personal DEW collection. Other activities for visitors include volunteer opportunities led by the MTN DEW Outpost Ranger to support Doe Mountain trails, archery practice, ecological hikes, and birding tours.

Check here for a full schedule of events. Please read the Frequently Asked Questions below before visiting the MTN DEW Outpost.

Attention Outdoor Enthusiasts
The brand has something special in store for all of DEW Nation beyond the amazing experience for outdoor lovers. For the first time ever, MTN DEW offers the chance to sample six unreleased DEW flavors at the MTN DEW Outpost. Recognizing that DEW Nation is passionate about exclusive offerings, visitors who participate in this rare tasting experience will have the opportunity to provide their opinions on flavors which could help MTN DEW decide on future flavor releases. Please note, the MTN DEW Outpost Flavor Adventure is open from 10 a.m. – 4 p.m. on weekends and 11 a.m. – 2 p.m. during weekdays, while supplies last. Approximately 150 visitors per day will be able to participate during all nine days the MTN DEW Outpost is open. Participants will not receive full bottles of flavors. The six flavors will be served in tasting cups.
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